Where’s The Beef?

Posted: January 1, 2012 in Uncategorized
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One of the funniest and most provocative commercials, features Clara Peller, an elderly woman and her friends opening their hamburger buns and finds it virtually bare. The perceptive old lady, who was able to see beyond the obvious, asked, “Where’s the beef?” That response became a popular catchphrase for the essence of something, its core, its central point, its ultimate foundation. We may not realize it, but most people ask the same question about life. They find themselves sandwiched between birth and death, and unfortunately, they often find themselves in a sandwich without substance, a sandwich without any meat. Struggling to find meaning in life, they ask, “Where’s the beef?” “What is life about?” “What am I here for?” “What’s my mission in life?”

Jesus knew His mission.  In John 17:4 He says “I glorified Thee on the earth, having accomplished the work which Thou hast given Me to do.” How would you like to be able to say that about your life?  The purpose of man is to bring glory to God. We bring glory to God by fulfilling our purpose, by completing the work God gave me to do. The problem is that many go through life not knowing their life’s purpose, or the work that God gave them to do.

How can I discover my mission in life? You are going to have to discover it over time. It is a process,  not a one shot deal. The first decision you have to make is “what will be the center of my life?” Who or what am I going to live for? This is the starting point. You need something at the center, which everything else builds around. There are many options you can center your life on; career, family, money, pleasure, popular. None of these things are going to last.

God made you to center your life around him. The first purpose is that God made me to know and love Him. You were made as an object of God’s love.

Why am I here? You were made to be loved by God. The Bible says God is love, not that He has love, but that He IS love. Love is worthless unless you bestow it on something. You can say you are full of love but unless you bestow it on something, it is worthless. God said He made you to love you. God knows everything about you and He still loves you. He wants you to know Him. Not just know about Him but to know Him and love Him back. Human beings were the only creature created to respond back to God. We were made in his image. Your first purpose in life is to know and to love God, because He knows and loves you. Jesus says in Matthew 22:37-38 “You shall love the Lord your God with all your heart, and with all your soul, and with all your mind.’ This is the great and foremost commandment.”

Proverbs 9:10 “The fear of the LORD is the beginning of wisdom, and the knowledge of the Holy One is understanding.” Understand who God is, then you are going to understand who you are. Ask, Why am I here? Who am I? Where did I come from? Where am I going? You will not get any answers until first, you understand who God is. Until you know God, you’re just speculating on the purpose for your life. Understanding who God is, is the beginning of wisdom. That’s why Paul said in Philippians 3:10 above all else “I want to know Christ.” Do you know Christ or do you just know about Him?

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